★ Top 10 · UX India 2026
KORA.
Eyewear made from coconut husk and rice husk waste, designed to be customised and worn as a story.
Open case study →What's in the bag?
Scroll to unpack
UX research · Live brief
HRMS.
“Penalty days: 17.” Why new employees panic at their HR dashboard, and the one rule that fixes it.
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Heuristic evaluation · UI redesign
PORTER.
Finding where a logistics app loses people, then redesigning the screens that cause it.
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Brand strategy · Packaging
PUPYUM.
A treat brand built around your dog's personality, with a flavour for every mood.
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Packaging · Visual identity
TAVI.
The café matcha ritual, packed into a can for a younger generation of matcha drinkers.
Open case study →I like to understand the why before designing the what.
I work where research, strategy and design meet. I listen to people, find the gap that matters, and turn it into identities, packaging and digital experiences with a reason behind every choice.
The work
Five projects, each with a different problem and a different toolkit.
- 01KoraTop 10 · UX India 2026Customisable eyewear made from coconut husk and rice husk waste.
- 02HRMSUX research · live briefWhy a new employee panics at “Penalty days: 17”, and how to give every warning a way out.
- 03PorterHeuristic evaluationFinding and fixing the usability gaps in a logistics booking app.
- 04PupyumBrand strategy · packagingA dog treat brand built around your dog's personality and moods.
- 05Tavi MatchaPackaging · visual identityBringing the café matcha moment home in a can.
★ Top 10 · UX India 2026
KORA.
wHear a story. A sustainable eyewear concept made from coconut husk powder and rice husk waste, combining customisation, sustainability and contemporary design.
The opportunity
Sustainable products often ask people to give up style, personalisation or desirability.
Kora's response
Turn agricultural waste into customisable eyewear that feels personal, premium and worth showing off.
Core idea
Sustainability ×
Customisation ×
Storytelling
Build your frame
A working sketch of Kora's customisation idea. Pick a shape and a husk blend, then engrave your own line on the temple.
Up to 16 characters. Every frame carries its own story.
Ideation
Scroll sideways →
Case study · UX research, live brief · In progress
HRMS.
A live brief from a workspace company that also builds HR software. I focused on one person, a new employee, and what they meet first: dashboard, profile, attendance and leave.
Penalty days: 17.
This is the first number a new employee sees on the attendance page. Try clicking it, then try a red A on the calendar.
LATE IN0
EARLY OUT0
I watched people meet it.
People who had never used an HRMS stood in for future employees. I showed them the attendance page and asked one question: what would you do next?
- Sees “Penalty days”They panic. The word sounds like punishment.
- Clicks the cardNothing happens.
- Clicks a red AIt says “Absent”. No reason, no fix.
- “I’d go to HR.”The answer wasn’t on screen, so confidence drops and HR gets the ticket.
13 problems, 4 patterns, 4 rules
The screen doesn’t explain itself, then doesn’t offer the next step.
Group ATold something is wrong, but not how to fix it
Design ruleNo warning without a way out
Group BThe system stays silent when it matters
Design ruleSpeak up when it matters
Group CNames and numbers don’t say what they mean
Design ruleEvery number says what it counts
Group DEmpty screens don’t say why or what’s next
Design ruleAn empty space says why, and what to do
Problem statement
The HRMS shows numbers and warnings without explaining them. A better experience names the cause and offers the fix in one click.
How might we help an employee understand their attendance and know what to do next, in one click?
Case study · UX research & UI redesign
Porter
An evaluation of the Porter logistics app. I audited the booking journey, found where people lose track of what's happening, and redesigned the screens that caused it.
Method Nielsen's 10 usability heuristics, scored by severity and ease of fix
What went wrong
The fix
Drag across the phone to compare
What to fix first
Each issue was scored on how much it hurts (severity) and how hard it is to change (ease of fix). The shaded cells hold the major problems that are cheap to solve, so they went first.
E0 Trivial
E1 Minor
E2 Moderate
S3
Major
Major
Visibility of statusUser control
Recognition over recall
S2
Moderate
Moderate
Error prevention
S1
Minor
Minor
Aesthetic & minimal design
Expected impact of the redesign
- Less guessingPeople always see what the app is doing.
- Fewer errorsBad inputs are caught before they cost a booking.
- More controlExtras can be reviewed and removed before paying.
- Clearer choicesServices say what they're for, so nobody has to remember.
Case study · Brand strategy, research, packaging
PUPYUM
Dogs bring personality, joy and emotion into our lives, but dog treats rarely reflect that. Pupyum reimagines treats as a playful, personality-led experience across packaging and personalised digital care.
Treats for every mood.
How is your pup feeling today?
Pup·roved
Peanut butter & banana
Fresh thinking · Net wt 100g
Research
$60.7MIndia dog treats & mixers market
13.2%CAGR, 2020–25
- Desk research
- Market & trends
- Competitor audit
- User research
- Affinity mapping
- Personas
- Journey mapping
Competitors
Pedigree, Drools, Royal Canin, PurePet, Farmina. Digital: Pedigree app, FarminaGenius, myPurina.
Users
Surveys, interviews and observation with dog parents, dog lovers and community feeders.
The gap
Dog treats are sold on nutrition, function and flavour. Almost nobody speaks to the individual dog, its personality or the everyday moments a treat is for.
Positioning
A playful, personality-led dog treat brand that makes everyday treat moments more meaningful.
Audience
Urban dog parents aged 20–35 who see their dogs as family and value quality, personality and memorable experiences.
Personality
Playful · Warm · Curious · Optimistic · Approachable
Promise
Make every little moment worth a treat.
Case study · Research, packaging, visual identity
TAVI MATCHA
A contemporary matcha brand concept that makes matcha feel modern, approachable and distinctive to a younger audience.
A little ritual, every day.
Audience
Design-conscious Gen Z and millennials, 18–30, who already drink matcha as part of their lifestyle.
Personality
Contemporary · Playful · Refined · Calm · Expressive
The gap
Matcha is loved for its café ritual, but the ritual stays in the café.
Research
Desk research, market analysis, a competitor audit of positioning, packaging, tone and price, and trend research.
Finding
Packaged matcha rarely carries the elegance and sensory delight people go to cafés for.
Response
A can with a confident checkerboard system, hand-drawn fruit and a script wordmark, made to stand out in a fridge and on a desk.
Promise
Make every cup a moment worth savouring.
About
Hi, I'm Laya.
I'm a communication design student at Woxsen University. I'm drawn to the space where research, strategy and design come together: understanding people, finding the gaps that matter, and turning insights into visual and digital experiences that are purposeful and fun to use.
- Figma
- Illustrator
- Photoshop
- InDesign
- Premiere Pro
Experience
- Graphic Design & Content Intern · Wingman BrandworksWorked across design, content and campaigns.
- Graphic Design & Event Intern · Spirit ConnectGraphic design and exhibition collateral.
- Branding Intern · Frosty SoftiesDesigned the logo, menu cards, business cards and promotional banners.
- Graphic Design Intern · HTVVisual content and communication assets for digital media.
Achievements
- UX India Top 102026
- PlaceCom member2026
- Teaching assistant2026
- Copywriting head, Communication Design Club2025
- Executive, Diplomats Club2023
Education
Woxsen University
BDes, Communication Design · 2023–2027
Page Junior College
MPC · 2021–2023
© 2026 Laya Sree VishnubhatlaHyderabad, India